The purpose of the SeaWorld campaign was to build relationships, awareness, and promote driving visitation to the park. This campaign was event specific and used a blog site to solicit comments related only to that event. Because the blog was really event specific, it did not appear to be successful as there were basically less than 10 posts to the blog.
The purpose of the Charleston Park Blog seems to be to educate the community to a more sustainable way of gardening. This site appears to be more consumer oriented and less market focused. I find this site very useful and customer friendly
The purpose of the Random Buzzer is clearly designed to promote the specific books and nothing more than a Barnes and Noble site with only the select books. Clever marketing tool but very transparent. The only purpose is clearly to sell books.
All of these sites utilize blogs to solicit comments from their followers; however Random Buzzer goes a step further and create a mini social networking site within its website with about 63,700 followers. With as many followers, Random Buzzers’ strategy appears to be effective. Nevertheless, I personally feel the Charleston Park method is more useful and helpful.
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